The EZT (“we,” “us,” or “our”) is committed to safeguarding the privacy of its users (“you” or “your”) when you access our website. This Privacy Policy outlines how we collect, use, and disclose information about you when you visit or interact with our website. We comply with applicable privacy regulations, including the General Data Protection Regulation (GDPR) for users in the European Economic Area (EEA) and the California Consumer Privacy Act (CCPA) for California residents.

By using The EZT, you consent to the collection and use of your personal data in accordance with this Privacy Policy. If you do not agree with this Policy, please do not access or use our website.

1. Scope of This Privacy Policy

This Privacy Policy applies to all personal information collected through our website and any associated content, services, or features (collectively, the “Services”). This includes any interaction with the website, such as browsing, subscribing to newsletters, commenting on articles, or participating in contests.

Our website may contain links to third-party websites or services. Please be aware that we are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of each site you visit.

2. Information We Collect

We collect both personal and non-personal information from you when you use our Services. The type of information we collect depends on how you interact with our website.

Personal Data: This includes any information that can identify you as an individual, such as your name, email address, IP address, and any other information you provide voluntarily. We collect personal data when you subscribe to newsletters, leave comments, or contact us for support. If you participate in promotions or contests, we may also collect additional details such as your postal address or phone number.

Non-Personal Data: We also collect non-identifiable information about your visit to our website. This may include information about your device, browser type, operating system, browsing behavior (e.g., pages viewed, links clicked), and geographic location. This data is collected automatically through cookies and other tracking technologies to help us analyze website traffic and improve the user experience.

3. Use of Your Information

We use the information we collect for the following purposes:

• Providing Services: We use your information to operate and maintain the website, provide customer support, and deliver content that you have requested.
• Improving User Experience: The non-personal data we collect helps us understand how visitors interact with our website, allowing us to enhance the layout, content, and features.
• Marketing and Communication: With your consent, we may use your personal data to send you newsletters, marketing communications, and promotional offers that may be of interest to you. You may opt out of receiving these communications at any time by following the instructions in the emails.
• Personalized Advertising: We may use cookies and similar tracking technologies to deliver personalized advertisements based on your browsing behavior and preferences. We may also share this data with third-party advertising networks to display relevant ads on other websites.

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to collect information about your browsing activities. A cookie is a small data file that is stored on your device when you visit a website. We use cookies to improve your experience by enabling features such as personalized content, faster page loading, and remembering your preferences.

There are several types of cookies used on our website:

• Essential Cookies: These cookies are necessary for the website to function and cannot be disabled. They enable basic features such as page navigation and access to secure areas.
• Performance and Analytics Cookies: These cookies collect anonymous information about how visitors use our website. We use this data to monitor website performance and make improvements. For example, we may track which pages are most popular or identify technical issues that need fixing.
• Advertising Cookies: We use advertising cookies to show you relevant ads based on your interests. These cookies may track your browsing activity across different websites and build a profile of your interests. We may share this information with third-party advertisers.

Most web browsers allow you to control cookies through their settings. You can choose to block or delete cookies, but doing so may affect the functionality of our website. For more information about cookies, visit www.allaboutcookies.org.

5. Third-Party Data Sharing

We may share your personal information with third parties under certain circumstances, including:

• Service Providers: We may engage third-party companies to provide services on our behalf, such as hosting, data analysis, email delivery, or advertising. These service providers will only have access to your personal data to perform specific tasks, and they are required to protect your data in accordance with this Privacy Policy.
• Legal Compliance: We may disclose your personal data if required to do so by law or in response to valid legal requests, such as subpoenas, court orders, or government regulations.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our business, your information may be transferred as part of that transaction. We will notify you of any such transfer and ensure that your data remains protected.

We do not sell your personal information to third parties for their own marketing purposes. If this practice changes in the future, we will update this policy and provide you with the opportunity to opt out.

6. Your Rights (GDPR and CCPA Compliance)

You have certain rights regarding your personal data under GDPR and CCPA, including:

• Right to Access: You have the right to request access to the personal information we hold about you and receive a copy of it.
• Right to Rectification: You can request that we correct any inaccuracies or incomplete information about you.
• Right to Erasure: You have the right to request the deletion of your personal data under certain circumstances, such as when it is no longer needed for the purpose it was collected.
• Right to Restrict Processing: You can ask us to restrict the processing of your personal data in certain situations, such as if you believe the data is inaccurate or being processed unlawfully.
• Right to Data Portability: You have the right to request that your data be transferred to another service provider in a structured, commonly used, and machine-readable format.
• Right to Object: You can object to the processing of your data for marketing purposes or based on legitimate interests.
• Right to Opt-Out of Sale: Under CCPA, California residents can opt out of the sale of their personal information. While The EZT does not currently sell personal information, if this practice changes, we will notify you and provide a way to opt out.

If you would like to exercise any of these rights, please contact us at [email protected]. We may need to verify your identity before fulfilling your request. You also have the right to lodge a complaint with a data protection authority if you believe your privacy rights have been violated.

7. Data Security

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it. This includes using secure servers, encryption, and regular security audits. However, no system is completely secure, and we cannot guarantee the absolute security of your data.

In the event of a data breach, we will notify you and the relevant authorities as required by law.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by law. If you request the deletion of your data, we will comply with your request unless we are required to retain the data for legal or regulatory reasons.

9. Children’s Privacy

The EZT is not intended for use by children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal data from a child under 13, we will take steps to delete the information as soon as possible. Parents or guardians who believe their child may have provided us with personal information should contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The “Last Updated” date at the top of this policy will indicate when the most recent changes were made. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us at:

Governing Law: This Privacy Policy is governed by the laws of Israel. Any disputes arising out of or relating to this policy will be subject to the exclusive jurisdiction of the courts of Tel Aviv, Israel.

Email: [email protected]